Google Business Profile new Terms

You’re no doubt excited to get stuck into setting up GBP Posts for your business or your clients, but there are a few things you need to be aware of before you do. Before Google shifted in terms of the longevity of Posts, Event Posts always used to show first in the ‘Posts carousel’ and only shifted once the event had expired. If you click on the Post, you can then scroll through all GBP Posts from that business. On a desktop in Google Maps, Posts show just under the primary business informatio

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This means people see your posts when they’re already interested in businesses like yours. Thus, your online marketing strategy is incomplete without a Google Business Profile with frequently updated news and posts about your business. Google has a history of pulling in spammy/third-party/unrelated events into business profile (see this thread on the GBP support community for some eye-watering examples). Offer Posts that are valid (within the start and end date range) will show on a mobile device in search and in the Google Maps app in a special ‘Offers’ section in the business profile. You might be tempted to re-purpose blog content as an update post—especially as GBP posts were touted as ‘micro-blogs’ when they first emerge

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You’ve been patient enough—now it’s time to get stuck in and create a Post for yourself. To be honest, I don’t think you need to spend a lot of time thinking about this feature! Another example could be a small business that had no website and was relying on GBP to secure their online presence. Offer Posts have fields named ‘Link to redeem offer’ and ‘Terms and conditions’ where you can add relevant links to your website. Failing that, check the GBP help community or Local SEO Twitter etc. to see if anyone else is having AI call answering for small business an issue with GBP Posts—bugs do happen from time to tim

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